About Christo
Product mind.
Human focus.
I build systems that help people do complex work with less friction. I care about outcomes above process, and the craft of building things that last.
Read my writing
Who I am
Been around the world, currently based in the Netherlands.
I lead a product team at sennder, building the tools and workflows behind a digital road-freight business spanning Europe.
Engineering & design education, design background, systems mindset. I like structure, clarity and making complicated things feel simple.
What guides me
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Outcomes over output
Focus on the right problems.
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Systems over silos
Design for flow, antifragility and long-term scale.
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People in the loop
Build with empathy. Make it usable. Earn trust.
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Keep learning
Read widely, think critically, improve constantly.
Experience highlights
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Product Director, sennder
Building the internal and operator platforms that power digital road freight across Europe.
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Design and product leadership
10+ years building products, teams and systems across logistics, media and technology.
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Engineering and design
Background in industrial design and interaction design with a strong engineering foundation.
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Always a builder
I enjoy turning ambiguity into something useful people want to use.
Working with AI
A tool for thinking, not a shortcut past it.
I use AI daily and treat it as leverage and a force-multiplier, rather than magic. It is good at helping with brainstorming, pattern-matching across messy inputs and enabling learning. It is way better than me at SQL queries too, for a random example. However: AI is bad at knowing which problem is worth solving. The decision is human.
The words you read on this site are mine. I consider LLMs to be good editors, spotting incorrect punctuation and similar better than I do - but the words you read are always my own.
So the judgement stays mine, on here and in my professional career. I use genAI to move faster through the mechanical parts of product work, then spend the time it saves on the parts that actually need a person: deciding what matters, and being accountable for the decisions.
Core values
Clarity
Clear thinking creates clear outcomes.
Leverage
Good systems multiply good teams.
Curiosity
Stay curious. Ask better questions.
Integrity
Do the right thing. Even when it's hard.